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Co-Active® Sales Coaching

Sales Coaching helps drive consistency across the entire sales organization and empowers sales people for higher performance. Sales coaching help the best get better, the good to become great, and the struggling to breakthrough.

Our Sales coaching perspective is believing that information and knowledge is helpful only if you can translate it into action. Sales coaching will help translate your knowledge, ideas, goals, and intentions into reality. Therefore we spend “at least 20%” of our time in Sales coaching “Working On Field with the Coachees”.

Sales coaching provide clearly-defined goals that are created with the coachee on learning, actions, professional support, motivation, focus, and on-going accountability.

Most sales training has a very short-term effect on performance and less than 15% of the information is retained and implemented. Sales Coaching provides on-going support, on-going results, growth, changes in behaviour, attitude, implementation of new skills, new actions, accountability, improved productivity, and a customized approach. Our unique approach for spending 20% of our coaching time “Working on Field with the Coachees” creates high performance results.

Efforts to improve the coaching skills of frontline sales managers have a greater ROI compared to other similar training investments made on sales reps in terms of their direct impact on overall sales performance.

We believe that are 2 key factors on Sales coaching success:
•A highly qualified sales coach needs to have proven experience in sales and sales management and also is required to receive specialized training.
•A critical point is spending at least 20% of coaching time “Working on Field with Coachees”

Through our sales coaching program we help sales people in every level increase their performance by utilizing their true potential.


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CTI® is an Industry Leader
Over the last 15 years, CTI has trained over 35,000 Co-active® coaches worldwide and today trains more new coaches each year than any other training program.
The Quality of our Trainers is Unparalleled
Thanks to CTI's faculty of highly trained, course leaders, wherever you are in the world, you can be assured of the exemplary and consistent standard of our training.
CTI's Proprietary Method of Coach Training
The Co-Active Coach® Training process happens organically from a place of authentic being, listening and encouragement, to uncover the best in oneself and others.
Person to Person Experiential Training
Uniquely, at CTI, the experiential learning process begins from day one in small groups of no more than 26.
International Coach Federation (ICF) Certified
Our founders' involvement with the International Coach Federation (ICF) from its very inception has resulted in a significant influence on the industry, including much of the ICF framework of coaching competencies and ethics.
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